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a yarn store.".
Among the advice the experts gave, Zander said, most was off base because they didn't know enough details about the store.
"The happy ending is we picked ourselves up very quickly," Zander said. "In June, we dropped to single digit growth so we needed to New Balance 420 Mens Sale
But it stumbled in June and July when its growth rate dipped into the single digits because its expenses were based on projections of double digit sales growth, said Laura Zander, who founded the online yarn store with husband Doug Zander.
Jimmy Beans Wool goes back to basics
"It just won't be as big (a part of the business) as we thought," she said. "The mistake we made was New Balance 574 Trainers thinking we could have two core businesses so it was a bit of an identity crisis. What we realized is we're New Balance Womens 574 Core Trainer
Boulevard between the University of Nevada, Reno farm and Rock Boulevard.
The New York Times, which has been following the store's progress for a few years, wrote a story this week looking at this stumble and seeking advice from five experts on how Jimmy Beans Wool might recover.
Next week, the Times will return with the good news of what the store did to right itself.
"But one said, 'Get back to basics,' and that's spot on. That's exactly what we realized we needed to do," she said.
"We're not shrinking or even flat," she said. "We're just not as growing as fast as we were used to."
Among the things they're doing is to develop the store's social media presence and strengthen its relationship with long time customers.
Some had criticized its branching out to sell fabric, too, but Zander said they're going to keep doing that.
"It was because we love yarn and love people," she said. "So we decided to focus on yarn and people instead of focusing on growth."
Their brick and mortar store is on Capital Boulevard off McCarran New Balance 996 White Leather
It's not that sales were falling.
right size, but not downsize, things. Once we did that, it was better than it's ever been."
She and her husband asked themselves why they got into the business in the first place.
Jimmy Beans Wool had been flying high with year over year sales growth sometimes hitting 50 percent and sales jumping from $1 million in 2007 to $7 million in 2013.
"It was a tough summer," Laura Zander said.
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