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Retailers across the country were recognised for their outstanding contribution to fresh food at Checkout Magazine in New Balance Wl574exa
Joyce's supermarket wins national retailing award
retailers committed to a fresh offering for their customers. Across 20 categories, Ireland most innovative multiples, independent supermarkets, convenience stores, and forecourts compete for the prestigious accolades.
John Ruddy of Checkout Magazine said: "In what is a hugely difficult economic climate, Irish retailers have been placed under significant pressure to deliver better value to their customers. What is refreshing to see, however, is that the winners and finalists in the Best in Fresh Awards have refused to take part in a race to the bottom, and are offering both great value and superb fresh food offerings. It is the retailers who are refusing to compromise on standards and excellence, especially in a fresh food context, that are differentiating themselves from the competition and remaining relevant to today shopper.
The Best in Fresh awards were established to recognise stores and outlets with the freshest food offering in Ireland. With the country in the middle of a recession and price war, it was refreshing to see these New Balance 420
Fresh awards last Tuesday, and there was cause for celebration for one Galway store. The event saw hundreds of stores across Ireland audited by New Balance 420 Yellow independent judges and Joyce Supermarket in Knocknacarra was awarded the title of Best Non Retailer in Ireland. According to the judging panel, Joyce offer the best fresh food offering, with a large selection of the freshest food sourced from New Balance 410 Womens Grey
many local suppliers. The fresh food team were commended for their passion and knowledge of the food.
Each entry was assessed across a number of key criteria, including overall freshness, range of offer, management and display of food in store, traceability, and service and advice in store.
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